Invest in Philippines; Washers & Dryers Xue, Hao Executive Summary By analyzing washing lash-up marketing situations in Philippines and Asia, coupled with focusing on macroeconomic condition in Philippines, the paper will watch the mop up whether or not GE should send $100 one thousand million in Philippines for Washers and Dryers project. market place Overview Marketing Situation: Washers and Dryers section is a small part in GEs property & Business beginning Group and the group achieved $8.64 gazillion sales gross in 2010 (General Electric, 2011). The international laundry doodad market protect is forecasted to reach $38.503 billion in 2011 (Parker P, 2007) and the worldwide top cinque laundry appliance players are Haier, Whirlpool, Bosch, Samsung and GE (Consumer Reports, 2011). Attached map listed basic situations roughly global and Asia washers and dryers market situations. | surface area | tax receipts |% of Worldwide Share |Major Players (Top 5) | | |(US $ mln) | | | |Asia |12282.5 |31.9% |Haier, LG, Panasonic, Sanyo, Samsung, | |Global |34922.2 |90.
7% |Haier, Wh irlpool, Bosch, Samsung, GE ! | | | |Region |Revenue ($/mln) |% of Asia |% of worldwide | |ASEANs |1530.87 |14.49% |4.62% | | | | |...If you want to permit a full essay, order it on our website:
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